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Anti-bullying support for all ages

Nobody should face it on their own

We’re an anti-bullying charity supporting children, young people, adults and families — and building a kinder community for everyone. Whatever your age, there’s somewhere here for you.

  • No age limit
  • No referral needed
  • Everyone welcome
A volunteer talking with a young person at the Kindness Counts UK community hub, with families and Nic the mascot nearby.

Come and see us

Three hubs, six days a week

Real places you can walk into, on Victoria Road West. Monday to Saturday, 10am–4pm.

  • No age limit
  • No referral needed
  • No appointment for the shop
  • Everyone welcome
A calm sensory room with soft coloured lighting.

Sensory room and counselling

£5 an hour

A large sensory room for autistic and dementia visitors — and the room where we sit with children who need to talk.

Youth champions

85%

of children wouldn’t tell a parent or a teacher. They’d tell a classmate.

So that’s who we work with. Every school we partner with appoints a youth champion — a pupil in a yellow t-shirt, easy to find, who other children can quietly tell when something’s wrong. They also decide what their school needs from us.

Survey of 400 schools, conducted with Lancaster University.

How youth champions work
A bright yellow t-shirt and badge, as worn by youth champions.
Nic, the Kindness Counts UK mascot dog, in a yellow t-shirt.

Free for everyone

Learn with Nic

Some children fell behind with reading during covid and never quite caught up. Some are home-schooled. Families come to our hub to work on it — and now there's something to use at home too.

No sign-up, no account, nothing tracked. Use it and close the tab.

The difference it makes

Small charity, long reach

We're a handful of volunteers on the Fylde coast. Here's what that adds up to.

3
community hubsOpen six days a week, all ages welcome
7
other charities we collect forClothes, food and goods, through our buckets
400
schools in our researchThe survey behind youth champions, with Lancaster University
100%
volunteer runNobody here takes a wage

Support us

How you can help

Everyone here is an unpaid volunteer, so whatever you give goes further than you'd expect.

Donate

Every penny goes into the things that actually change a child’s week — a buddy bench, a school uniform, an hour with someone who listens.

  • Buddy benches, planters and bird feeders, chosen by pupils
  • School uniforms and prom outfits for families who can't stretch
  • Free counselling for children who are being bullied

Where kindness began

A Puppy's Story

Nic is a real dog, and this is his book. Michelle wrote it, and it's the reason there's a charity at all.

£7.99 plus £1.99 delivery, and every copy comes with a free forget-me-not.

Nic the mascot dog lying beside an open picture book.

Find us

Come and see us

134a–138 Victoria Road West
Thornton-Cleveleys, Lancashire FY5 3LG

Monday to Saturday, 10am–4pm.
Closed Sundays, unless there's an event on.

All three are next door to each other on the same parade, so you’ll find the lot in one go.

The Kindness Counts UK hub on Victoria Road West, its yellow sign reading 'Children are our future' above a window of soft play and craft, with a children's table and chairs outside.
The charity shop next door, under a yellow sign reading 'Bringing kindness to the community'.
The charity shop window, full of clothes and posters for the charity's events, with the Nic mascot costume standing in the doorway.